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Coming from a family legacy of over 60 years who have contributed to the textile space across three generations, we only wish to carry it further with Shreeka.
The core of Shreeka is rooted in sustainability, that is, sustaining our culture, artisans & traditional techniques of textile & surface ornamentation. Always feeling inspired by the innate sustainability of our older generations in India, we were sure we wanted our pieces to be able to stand the test of time. With this mission in mind, we found our inspiration in native Indian art - something that is as classic as it is timeless. Every piece at Shreeka draws from different art forms translating into art that is wearable of which Indian heritage & textile are driving forces.
Quintessential contemporary silhouettes meet classic design combined with a statement color palette, our creations have an allure that transcends boundaries. While our vision for wearable art is definitely rooted in our Indian traditions, it also finds itself immersed in our aspiration to cater to our clientele with exclusive & one-of-a-kind luxury pieces.
At the heart of Shreeka also lie our artisans whose meticulous craftsmanship bring our pieces to life. As we weave our story together & infuse innovation into tradition, we wish to bring our actual creators - the artisans - to the fore.
"In shreeka we value wisdom and meticulousness of our Artisans. Our clothes are made by Artisans who are paid fairly and honestly for their hard work and insight. I have spent a considerable amount of time with them to understand that though it is we who ideate the designs the true artist at hand is definitely the karigar"